MILO® 60th Anniversary this 2024
From Champions in Sports to Champions in Life. Join us as we bring out
the Champion in every Filipino and celebrate 60 years of MILO® Legacy.
THE FUTURE CHAMPIONS
In our 60th year, we look forward to a new generation of Champions in Life in the
making. Celebrate your kid's champion journey on social media with the hashtag
#MILOFutureChampions and get a change to be featured!
HALL OF FUTURE CHAMPIONS
THE MAKING OF CHAMPIONS
Great things start from small beginnings.
Find out how they’ve brought out their inner champion and become winners in and out of the arena.
Get a glimpse of their remarkable champion journeys here.
Hall of Champions
HIDILYN DIAZ
Champ Hidilyn brought out the champion in sports and in life by winning the first Olympic Gold Medal
for the country during the 2020 Summer Olympics.
Now she has her own training camp to inspire
and bring out the champion in aspiring Filipino weightlifters.
CHRIS TIU
Chris Tiu is a former professional basketball player. He first started his Champion journey in a MILO® BEST basketball camp at 8 years old. He continue to play basketball throughout his college years, and eventually led the Philippine national team in his professional career. Known for his exceptional skills and leadership, Tiu has earned widespread admiration and respect from fans and fellow athletes alike.
ALYSSA VALDEZ
"Overcome the odds and defy expectations."
MILO® CHAMPION
3-time most valuable player
ERNIE GAWILAN
Ernie Gawilan is a Filipino Paralympic Champion swimmer. Gawilan has achieved remarkable success in international competitions, including winning the Philippines' first gold medal at the Asian Para Games in 2018. Today, Gawilan continues to inspire others with his determination and resilience, serving as a role model for aspiring athletes. He has qualified as the Philippine's representative for the Paris 2024 Paralympics.
BLACKLIST INTERNATIONAL
Blacklist International is an Asia-based eSports organization, with their Philippine team for Mobile Legends: Bang Bang (MLBB) being one of the most popular teams that continue to push the boundaries as MILO Champions in eSports. They have won multiple titles in the Mobile Legends Professional League, including the M3 World Championship in 2021, and the gold medal at the 31st Southeast Asian Games in 2022.
MILO® TIMELINE
- 1964
- 1974
- 1983
- 1988
- 1991
- 2004
- 2010
- 2021
- 2023
- 2024
1964
- THE BEGINNING OF MILO® IN THE PHILIPPINES
- Named after the first olympic champion wrestler of croton, Milon. The MILO® Legacy of bringing out champions began. Introduced in the Philippines during this year, MILO® became the nutritious drink that energizes every Filipino kid to begin their champion journey of bringing out the champion within.
1974
- 1974 NATIONAL MILO® MARATHON
- MILO® created an avenue for every Filipino to engage in running called National MILO® Marathon which became the longest-running marathon in the Philippines. With over 3.5 million champions crossing the finish line, this became the celebration of bringing out champions in life through sports.
1983
- THE LAUNCH OF MILO® SPORTS CLINIC
- The MILO® legacy of bringing out champions in sports continues by providing Filipino kids with sports clinics that promotes values they can carry for life. Initially offering Basketball and Swimming, the MILO® Sports Clinic has grown to provide 21 different sports such as Volleyball and Taekwondo.
1988
- THE BIG START OF MILO® LITTLE OLYMPICS
- MILO® began to partner with public and private schools all over the Philippines, giving student-athletes in the elementary and secondary Division the opportunity to bring out champions through sports. With almost 400,000 participants, this became the country's biggest national tournament open to all students.
1991
- MILO® BECAME THE OFFICIAL DRINK OF THE 30TH SEA GAMES
- Geared towards bringing out champions in sports, MILO® became the official drink of the 30th Southeast Asian (SEA) Games. This monumental step became a beacon for Filipino athletes to continue their champion journey in the competition and in turn, inspired the nation to bring out the champions in sports.
2004
- THE MILO® CHAMP CAMP IS BORN
- In partnership with the Department of Education (DepEd), MILO® strengthened its ties with communities all over the country with a nationwide tour that teaches the role of sports to every Filipino kid. The MILO® Champ Camp has helped bring out the champion in sports among over 17 million students and counting.
2010
- "HELP GIVE SHOES ADVOCACY"
- The MILO® legacy of bringing out champions in sports continues with the launch of the "Help Give Shoes Advocacy". This effort provided over 90,000 pairs of shoes to deserving Filipino students to pursue a healthy and active lifestyle and begin their champion journey.
2021
- THE START OF CHAMPION HABITS WITH MILO® HOME COURT
- As parents adjusted to the new normal and found ways to continue their kid’s champion journey, MILO® launched the MILO® Home Court. In partnership with sports organizations and MILO® Champions, this campaign offered a variety of expertly-developed programs and made sports accessible to kids through online training, remote coaching sessions, and innovative ways to help parents assist their children in their champion journey.
2023
- NATIONAL MILO® MARATHON GOES DIGITAL
- After coming to a complete stop in 2020, the National MILO® Marathon returns to cater to a wider audience of excited Filipinos who want to start bringing out champions in sports wherever they are. With the integration of technology, the National MILO® Marathon goes digital, through the MILO® DIGI DASH AR Filter for kids, and the Virtual Marathon for those who can’t make it to the physical events, enabling runners to participate anywhere at any time! Fun Fact: The total number of kms ran by all participants in this ecosystem equaled to 450,000km – that's like going around 10x the earth’s circumference!
2024
- CELEBRATION OF BRINGING OUT CHAMPIONS IN LIFE FOR 60 YEARS
- On its 60th year, MILO® celebrates with outstanding achievements to continue bringing out champions in life through sports. The number of legs for the National MILO® Marathon went up to 15, giving more Filipinos an avenue to continue their champion journey all over the country. MILO® energizes the kids by launching a new, more delicious taste of MILO® with double extracted malt barley, milk, and energy releasing nutrients! MILO® elevates its support for the grassroots and welcomes emerging sports such as eSports.
