Painting the barangays through sports:
MILO® and Boysen team up to support 200,000 Filipino kids
The partnership aims to furnish barangay basketball courts all over the country to increase access to sports and community-building
MANILA, PHILIPPINES, OCTOBER 2024 – MILO® and Boysen culminate 2024 on a high note, coming together to furnish 100 barangay courts and providing added support to 200,000 grassroots athletes in basketball as part of the MILO® Barangay Liga.
From L-R: Mr. Carlo Sampan, Head of MILO® Sports, Mr. Kingsley Ceña, MILO® Brand Manager, Mr. Vergel Dyoco, Marketing Manager of Boysen Paints, and Ms. Audrey Azcarraga, MILO® Brand Manager
As part of the brand’s 60th anniversary of providing nourishing energy and building champions, the two brands inked a partnership that was initiated last year to refurbish barangay courts all over the country in preparation for one of its main sports pillars, the MILO® Barangay Liga.
Kids enjoying the newly repainted courts in Barangay Camp Aguinaldo in Quezon City
Across 100 barangays in 2024, Boysen has imparted their expertise to serve as motivation for the grassroots athletes of MILO®, through painted installations that house inspiring words to be seen while they play on the court.
To empower young basketball athletes to be their best in the sport, the MILO® and Boysen linked up for the mounting of MILO® Barangay Liga across Luzon, Visayas, and Mindanao. Apart from being able to support local athletes, the initiative intends to provide kids with a platform for skill development, build up their confidence, and strengthen sportsmanship.
All in all, MILO® Barangay Liga is a venue where more champions can start their journeys. Currently, the partnership has allowed 100 barangay courts to be furnished and decorated by Boysen, enabling communities to train better, focus on their sport, and become grassroots athletes.
Basketball court in Barangay Toclong 1-C, Imus, Cavite
Apart from being able to hone the talents of up-and-coming athletes, families have also found MILO® Barangay Liga as a venue where kids can learn the values that sports can impart, including discipline, grit, and teamwork. With sports as a great teacher, initiatives such as MILO® Barangay Liga can help kids gain the energy and confidence to start their champion journeys. At the same time, being fueled with the nutritious and delicious taste MILO® provides.
MILO® and Boysen aspire to support even more communities in their shared efforts to rally the nation through sports and build even more champions in sports and life. The partnership received recognition from the MILO® Gathering of Champions, an initiative bringing over 60 sports partners nationwide to acknowledge their contribution to increasing access to sports among Filipino kids.
For more information, visit www.milo.com.ph and https://facebook.com/milo.ph for more updates on the MILO® Barangay Liga.